Art

rebranding

Rebranding Blunders Every Business Owner Can’t Afford to Make

Business owners have varying reasons when rebranding their businesses. Some do this as part of their preparations for international growth. Others choose to rebrand to cater to new audiences, enter a new market, or stay relevant. In other cases, some businesses choose to rebrand along with the significant changes in the company, including a change …

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Technology

Digital to Luxury: How Technology Can Help Your Accessories Business Move Upscale

If you’ve managed to establish a foothold in retail with your fashion accessories startup, there are several ways to diversify and expand. But with so many trends to keep track of, and the presence of social media giving everybody a voice, it can feel like there’s too much information, and no way of knowing for …

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social media icons on a smartphone screen

Optimizing Your Brand’s Social Media Presence

The emergence of the Internet has greatly impacted and transformed the retail industry. In fact, having a strong online presence is now considered a vital aspect of ensuring business success and improving financial performance. Moreover, it’s been reported that 55% of consumers choose to search online for product recommendations and reviews before finalizing their purchases. …

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photo editing

Why Photo Editing and Retouching are Essential

“Photoshopped” images have become a sensitive topic for some people. Debates are here and there whether edited photos are really a necessity. People against the practice claim that pictures altered to look “better” are harmful to society because the “lie” to the audience and people might feel insecure and pressured by the unrealistic beauty standards …

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E-Commerce

For Business Success: 4 Things Customers Want to See in Your E-Commerce Site

What’s the secret to attracting more visitors to an e-commerce site? Simple: Give customers what they want. What’s not so simple, though, is finding what exactly they want. The best way to do this is to go back to your market insights, referring to customer specific demographics and psychographics. In general, you should be able …

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