These 5 Brands Took Social Media by Storm (And What You Could Learn From Their Strategies)
In 2018, some 200 advertisers worldwide collectively spent a whopping $163 billion on online promotional campaigns, a 3.6% hike from the previous year. These big-ticket spenders included U.S.-based tech giants Google, Amazon, and Facebook, which increased their ad budgets by 23%, 32%, and 236%, respectively. Today, American marketing executives allot roughly seven to ten percent …