The emergence of the Internet has greatly impacted and transformed the retail industry. In fact, having a strong online presence is now considered a vital aspect of ensuring business success and improving financial performance. Moreover, it’s been reported that 55% of consumers choose to search online for product recommendations and reviews before finalizing their purchases. In comparison, 26% of buyers check out the physical outlet or store of the brand they are interested in. Thus, if you own a business, you must be diligent and dedicated to boosting the web presence of your brand.
To help you get started, we have compiled top tips for optimizing your social media accounts and pages.
Establish a substantial posting frequency
It’s important to build a steady momentum when it comes to posting on your social networks. Create detailed schedules for uploading plans each week. You can even utilize apps and other digital tools to help make the scheduling process more convenient.
Moreover, it’s vital to be creative with your content. Keep things interesting by posting varying content such as infographics, promotional announcements (i.e. discounts and sales), product features, the introduction of newly launched goods, and other forms of digital content that matches your brand identity.
Elicit social interaction
Always try to make your posts interactive. Answer inquiries, reports, and even general comments made by prospective customers and fans of the brand. By actively responding to their concerns, you will be able to establish a commendable customer service. Moreover, include call-to-action statements at the end of your posts such as open-ended questions and tagging suggestions.
For example, if you’re in the food industry, you can include statements like “Tag a friend you want to share this burger with” or “Tag a cheese lover.” By doing this, you are further enhancing your exposure and visibility. In addition, you can hold online contests with product giveaways, branded merchandise, or discount coupons as prizes.
Improve the quality of your content
- Text. Make sure that your captions are catchy and creatively worded. You should also be careful about your spelling and grammar. In addition, always cite sources from statements and quotes that you include.
- Photos. Of course, no text will be complete without a visually appealing image. Use high-resolution photographs. You may use a photo editing software or online tool to improve your photos’ appearance. However, it may be required to outsource professional photo editing services for more complex and tedious post-processing. Some subjects, like food, jewelry and cosmetics (beauty editorials) may need retouching services from an expert to produce accurate and high-quality results.
- Videos. You can also upload fun content in video format as this type of posts usually garners a lot of attention from social media users. For outputs of superior quality, avail professional video production services from a production house or company. A production team can take charge of major tasks from pre-production to post-production, such as scriptwriting, storyboard making, and video editing. You also don’t have to worry about the hefty costs of renting special videography equipment or sending out your personnel to do legwork or travel to shooting locations.
The world of business is demanding and competitive. If you want to leave a distinct mark, it’s indispensable to be fully engaged and dedicated to managing your social networks. This will not only allow you to convert leads into sales but also build and maintain customer loyalty and an agreeable corporate reputation.